Search Engine optimization (SEO) is a process use to improve the visibility of website’s in search engine result page . You can get more unpaid traffic from search engines (organic traffic) .

SEO work aligning your website with what search engine and there searcher looking for, with the help of relevant keyword, internal and external link optimize the content to help the search engines find content and rank it.

Most business need SEO to rankup .Because most purchasing journeys involves searches, without SEO your competitors will outrank you for relevant keywords. And you miss out valuable exposure and traffic.

When it is new website, it can take up to a year to determine where you should rank and for given query depends on the resources you allocate and the level of competitors .

The most important factors ranking on google are relevance, quality and usability:
Relevance- Content should be satisfy the intention, to satisfy the searcher keyword play a wide role in it.
Quality- After the keywords the google prioritize the most helpful result
Usability- Website should deliver a great page experience, should be fast, mobile friendly and secure.

Both on page and off page are crucial for business success.
1. On-page SEO looks at what your site (or your page) is about. It includes Image, Keyword & site content.
2. Off-page SEO looks at how authoritative and popular your site is. It includes Link building, social media & guest posting.